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The Premier Group has been producing specialized direct marketing campaigns for automotive dealerships nationwide since 1988. Our promotional sales events have impacted auto sales for over 7500 dealerships resulting in over 200,000 automobiles sold since our inception.

If your dealership is looking to stimulate sales on your slowest day, on a weekend, or during the entire month, The Premier group has your answer with 4 proven automotive "Marketing Miracles."



  • Mid Week Sale
    TPG provides a first class product from the beginning to the end which results in a large number of vehicles being sold when most dealerships are experiencing their slowest days. [ details ]

  • Insider Sale
    National Automotive 'Insider' Sale beginning in early 1999 when Bill Heard Chevrolet, in Columbus, Georgia, doubling its weekly sales from 75 vehicles to over 150 vehicles sold! [ details ]

  • Premier $99 Car Sale
    A marketing campaign that moves up to half of a dealership's used car inventory in a single afternoon using a controlled, frenzy-like buying atmosphere. TPG orchestrates each aspect of this multi-staged campaign. [ details ]

  • National 100% Reimbursement Sale
    This is the "strongest buy-back program in the industry" according to our dealer clients who have used it. The National 100% Reimbursement campaign drives new car sales while pulling in retail-quality trades in a short period of time.[ details ]




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