The Premier Group has been producing specialized direct marketing campaigns for automotive dealerships nationwide since 1988. Our promotional sales events have impacted auto sales for over 7500 dealerships resulting in over 200,000 automobiles sold since our inception.
If your dealership is looking to stimulate sales on your slowest day, on a weekend, or during the entire month, The Premier group has your answer with 4 proven automotive " Marketing Miracles."
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The Premier Midweek Sale
What is the name of the campaign?
"The Premier Midweek Sale"
What words and phrases have dealers used to describe this event?
- "5th weekend in the middle of the week"
- "High-energy!"
- "Awesome Theme Events!"
- "Midweek traffic stimulator!"
- "Controlled environment."
- "Large closing ratios-40-65%."
- "Pure, enthusiastic, buying customers."
- "25-30% of monthly sales volume in the middle of the week!"
What are the origins of this event?
TPG has been providing this signature program since 1988.
- The first sale was implemented at Puente Hills Nissan for General Manager, Jerry Michelson. The results of this Premier event (43 cars sold in the middle of the week) catapulted TPG to lead the nation with a staffed promotional event and created a household name for TPG in the automotive arena.
What does TPG do for the event?
TPG provides a first class promotional event from beginning to the end resulting in a large number of vehicles being sold when most dealerships are experiencing their slowest days.
- The program is initiated with a formal and exclusive invitational offer that is designed and proven to bring buying customers into the dealerships to make an automobile purchase.
- Pre-event motivational meeting with proven methods to sell 5-12 vehicles prior to event date.
- TPG implements effective control measures to maximize and streamline its signature program by providing:
- Staff of professionals to include Valet Attendants, Model Hostesses, Customer Relations Manage dressed in chosen Theme Attire.
- Superior balloon arrangement with Decorative tent.
- First class food and beverage spread for all customers to enjoy during their buying process.
- Advanced follow up marketing program designed to get "hot prospects" back in to the dealership within 72 hours.
Is my dealership right for "TPG's Midweek Sale"?
Any dealership looking to boost "new car sales" that would like to electrify the middle of the week with "buying customers"
 and pure energy, often resulting in a sales record! TPG has provided 1000's of these promotions nationwide.
How soon can I book a "TPG Midweek Sale"?
It takes approximately three weeks. There are some major details that need to be obtained in order for TPG to put this marketing campaign together in the most effective manner. Be sure to call 1-800-618-3688 today to secure a day that will most likely be the largest sales day that you will witness in the middle of the week!
National 100% Reimbursement Sale
The Premier $99 Car Sale
Mid Week Sale
Insider Sale
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